Former Telstra media exec Adam Good lands APAC digital role with Dentsu

New regional role: Good

Good: new chief digital officer for Denstu APAC

Telstra’s former head of digital content services, Adam Good, has landed a new job as chief digital officer for Dentsu branded agencies across Asia Pacific.

Good departed Telstra amid a restructure by CMO Joe Pollard in November after a three-year stint with the telco where he was charged with leading its digital media products as it began its transformation to a media company.

Prior to that his career had been agency side, with roles as executive vice president of Proximity Worldwide, based in San Francisco, and executive director of digital innovation at the Clemenger Group.

Good will be based in Singapore for the new role.

Takaki Hibino, CEO Dentsu Branded Agencies and Dentsu Media Asia Pacific, said in a statement: “Adam is a proven digital marketer in establishing and leading teams, and has a deep understanding of how brands are being built in the digital economy.

“Coupled with his global experience and strategic insight, we believe he is a great addition to the team and can drive us towards a greater degree of digital specialisation.”


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