Former Virgin Australia Velocity marketing head lands new CMO role

Child poverty charity Compassion Australia has appointed veteran airline marketer Steve Baird as its CMO.

Baird has previously served as head of marketing for Virgin Australia’s Velocity program and in various senior marketing roles with Qantas.

At Virgin, he led successful brand and marketing strategies that contributed to significant membership growth from 3.5 to 10 million Velocity members over five years.