Former WIN boss George Papadopoulos launches ad trading platform, Adfomo
Former WIN and Pacific Star Networks chief executive George Papadopoulos has launched a new ad marketplace, Adfomo, with plans to raise $5 million from investors.
The Adfomo marketplace has so far secured 60 media brands as it looks to build a platform that allows marketers to purchase advertising space quickly and transparently.
Papadopoulos spent ten years with regional broadcaster WIN
Papadopoulos left WIN in 2008 after a decade with the regional broadcaster. In 2016 he joined sports broadcaster Pacific Star Network for a five month stint before stepping down in May that year.
His latest venture currently boasts inventory from 60 mainstream media brands worth over $40 million with partners including Fairfax Media, Tonic Media and Civic Media with several other media organisations in the wings.
“For too long, there’s been little to no innovation surrounding traditional media buying, with companies suffering inaccurate and inflated quoting systems,” Papadopoulos said.
“While media corporations and agencies themselves have evolved, there’s been no compelling solution that offers them a one-stop solution that partners with Australia’s major brands and can keep pace with their changing needs.
“We didn’t go after spots and dots, we wanted to offer an alternative, such as packages and a better spread of getting a marketing message out to the masses.
“We are fortunate to have great relations with our media partners. In case we do not have a product, we are able to get it in a matter of minutes by contacting media owners who are only too happy to assist us to service the industry.”
The platform is free for ad sellers listing their inventory on Adfomo with the company taking a percentage fee on inventory sold.
Every year or so someone has a crack at this. It never works.
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Dreaming!
This will amount to nothing – a host of unsold inventory in fringe media…..
Good luck big fella……
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