Formula 1 names Rolex as Australian Grand Prix title partner
The 2023 Australian Grand Prix has named Rolex as its title partner, reigniting the partnership between the two between 2013 and 2020.
The Swiss watchmaker is also affiliated as the global partner, official timekeeper and official timepiece of Formula 1.
The Dutch brewing company Heineken was the title partner in 2021.
Australian Grand Prix Corporation CEO, Andrew Westacott said: “Given the brand’s previous eight-year partnership with the Australian Grand Prix, we’re thrilled to welcome Rolex back as Title Partner for the Formula One Australian Grand Prix in 2023.
“Rolex has long been synonymous with Formula One, and we look forward to partnering with such an iconic brand to create incredible experiences at Albert Park.”
Rolex SA communication & image director, Arnaud Boetsch said: “In 2023, Rolex renews its partnership with the Australian Grand Prix, one forged a decade ago when our brand also became a Global Partner and the Official Timepiece of Formula One.
“The alliance with the pinnacle of motor sport is founded on our mutual quest for precision and world-leading technology. Rolex has strong ties to host city Melbourne and is proud to return as the race’s Title Sponsor in this global sporting capital.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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