Forty Winks sells $1 bed bases in new Serta campaign

Forty Winks has launched a retail campaign for its new American Serta beds, offering customers the chance to own a bed base for one dollar.

The new campaign aims to help the American brand increase awareness in the Australian market.

Bill Kosmopoulos, head of marketing at Forty Winks, said the campaign was a proposition for consumers as the brand moves into the Australian market.