Forty Winks sells $1 bed bases in new Serta campaign
Forty Winks has launched a retail campaign for its new American Serta beds, offering customers the chance to own a bed base for one dollar.
The new campaign aims to help the American brand increase awareness in the Australian market.
Bill Kosmopoulos, head of marketing at Forty Winks, said the campaign was a proposition for consumers as the brand moves into the Australian market.
“By offering a $1 Serta base with any Serta mattress that’s purchased, we’re giving our customers a bedroom solution that’s both appealing and extremely affordable,” said Kosmopoulos.
The campaign will run from the December 1 to 18 and will apply to all Serta standard bases, which will be exclusive to Forty Winks stores.
