Found Agency closes as Photon shakeup continues

Photon Group’s program to simplify its management structure has continued with Found Agency being closed and staff moving into sister company Returnity.

The announcement:

Two of Australia’s leading internet agencies, Returnity and Found Agency of the Photon Group, have merged to create a full-service digital agency.

The merged operation will retain the Returnity brand with incumbent CEO Paula O’Connell heading the expanded agency.

Ms O’Connell said. “Bringing these two firms together just made perfect sense. We saw that all our clients could be better served with easier access to search expertise and an expanded product suite. It really was an obvious combination.”

The merger builds on the strengths of both agencies. Found Agency has a strong focus in client acquisition campaigns, search marketing and e-commerce web builds, while Returnity is known for its deep expertise in email marketing and client retention.

“As a digital agency, it is essential to be experts in both fields to succeed. This gives us a strong position in the market and allows us to build on our expansion into new service areas and offer clients an end to end digital solution. The bottom line, and the logic behind this integration, is that it is a natural fit for our clients,” said Ms O’Connell.

The new offering includes services for search engine optimisation, e-commerce web builds, digital media planning and buying, as well as Returnity’s traditional offering of email marketing, web analytics and strategic consulting.

There will be no staff cuts as a result of the merger. Ms. O’Connell said “Both groups are posting record results and we plan to hire new staff following several account gains in recent weeks. There are also no material client conflicts.”

The combined venture has a varied client list, including blue-chips Optus, David Jones, Ticketek, Travelex, and General Pants Group.

Found Agency’s Daniel Benton will head up the agency’s search and e-commerce arm.

Mr Benton said “We are passionate about sharing our knowledge of search with Returnity’s clients and making a positive difference with our combined service offering.”

The merged entity will be headquartered in Returnity’s Sydney office, and will maintain offices in Melbourne and Brisbane.

Source: Photon Group press release


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