Fountain showcases ‘Pour Traits’ of Aussies and their favourite sauce
Fountain sauces has released a series of ‘Pour Traits’ of everyday Australians with their favourite sauce.
Created by Cummins & Partners, the campaign aims to rekindle the passion Australians have for the local brand.
Kraft Heinz CMO, Shalabh Atray said the campaign captured how Australians express themselves through their favourite sauce.
 
	
Something effortlessly simple about this campaign.
And that’s what makes is really good.