Fountain showcases ‘Pour Traits’ of Aussies and their favourite sauce

Fountain sauces has released a series of ‘Pour Traits’ of everyday Australians with their favourite sauce.

Created by Cummins & Partners, the campaign aims to rekindle the passion Australians have for the local brand.

Kraft Heinz CMO, Shalabh Atray said the campaign captured how Australians express themselves through their favourite sauce.

“Many busy people are looking for easy ways to enhance the flavour of meals with cooking and pouring sauces. The Fountain Sauce range typifies the changing nature of the Australian community and the increased demand for a wide selection of flavours.

“The campaign captures that variety and reminds Australians that Fountain offers a range of sauces that have kept pace with the changing demographics of the country and embraced new cuisines while retaining old favourites.”

The portraits and videos will appear in a nation-wide outdoor and online campaign.

Cummins & Partners won the Kraft Heinz creative account in October 2017.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.