Fountain showcases ‘Pour Traits’ of Aussies and their favourite sauce

Fountain sauces has released a series of ‘Pour Traits’ of everyday Australians with their favourite sauce.

Created by Cummins & Partners, the campaign aims to rekindle the passion Australians have for the local brand.

Kraft Heinz CMO, Shalabh Atray said the campaign captured how Australians express themselves through their favourite sauce.

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