Four newspaper industry bodies merge into one
Greg Hywood
Four of the newspaper industry’s trade bodies have merged into one.
The Newspaper Works and PANPA, the Pacific Area Newspaper Publishers’ Association, have been consolidated under The Newspaper Works name.
Also falling under the one brand is the Publishers’ National Environment Bureau and the Publishers’ Advertising Advisory Bureau.
The body said that the merger would not mean that The Newspaper Works’ awards, The Caxtons, and the PANPA awards would also be folded into one.
The Newspaper Works will continue to be owned by News Limited, Fairfax Media, Seven West Media and APN News & Media – but the plan is to broaden membership to include other publishers and partners.
The aim of the body is promote newspapers across all print and digital platforms to audiences including advertisers, consumers, governments, shareholders, and the newspaper industry.
Its scope includes advocacy, marketing and advertising, government lobbying, regulation, the environment and sustainability.
Chairman of the combined body, Fairfax boss Greg Hywood, said:
Our industry needs one peak organisation with a strong voice to represent newspapers in the many forms they now take – print, web, mobile and tablet.
The newspaper industry is undergoing fundamental change, and as it does so, we are seeing our audiences expand faster than ever before. “This initiative will enable us to do a more effective job of communicating the extraordinary transformation we are experiencing and the many advantages these historic changes are presenting us.
Tony Hale, The Newspaper Works’ CEO, said:
“This is a big and exciting step. The time is right to create a new powerhouse for the industry given the success we’re recording with the explosion of new technology in our industry. Our many audiences can only benefit from The Newspaper Works’ new scope of operation.”
“…Its scope includes … government lobbying … and sustainability…”
I see where this is headed.
Dear Government,
Please put in laws to prop up our failing business models, we have not adapted in twenty years and we are getting smashed.
Signed,
Newspapers
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Another money saver. Pity they didn’t reduce the number to zero.
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