Four Pillars Gin appoints Slingshot for media
Media agency Slingshot has won the media strategy, planning and buying account for Four Pillars Gin following a competitive pitch.
This win for Slingshot comes shortly after other client wins including Masterpet, Endeavour Consumer Health and Ayam. Four Pillars Gin also works with creative outfit the Interweave Group.
Four Pillars Gin was established in 2013 and has gone on to be recognised and rewarded across the globe. Four Pillars is now regarded as one of the world’s best gin producers, earning that title of International Gin Producer of the Year for the second consecutive year at 2020’s International Wine and Spirits Competition. It was co-founded by public relations stalwart, Stuart Gregor of Liquid Ideas.
Four Pillars director of marketing, events and activations, Jemma Blanch, said: “We intuitively have a strong sense of who our customers are but we wanted an agency that would question our assumptions and get us thinking in some fresh ways, Slingshot have definitely done that and we have really welcomed their creative thinking. We are excited about our upcoming summer campaign.”
Simon Corbett
Slingshot CIO and partner, Simon Corbett, added: “Our agency aspires to work with brands and individuals who stretch and challenge us, so we are loving working with the Four Pillars team. A world leading brand and a collection of super smart individuals is a great cocktail for us.”
The appointment is with immediate effect.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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