Four’N Twenty celebrates the nation’s love of sport and pies in new campaign
Four’N Twenty has announced a new campaign ‘We’ve been there for it all’ celebrating the nation’s love of sport and ‘The Great Australian Taste’.
The campaign which was created by Patties Foods and BWM Dentsu, “reignites the brand’s rich history and celebrates Four’N Twenty’s position as a much-loved part of Australian culture, while embracing the diversity of sports stars and fans today”.
The campaign features Australian sporting stars and brand ambassadors Ben Simmons and Jonathan Brown as well as Four’n Twenty’s latest brand ambassador, dual professional athlete, Tayla Harris.
Former AFL player Jonathan Brown in the new TVC
NBA star Simmons said: “Growing up in Australia, my childhood was footy and pies. Today, Four’N Twenty has grown across many sporting codes and countries and I’m honoured to share The Great Australian Taste abroad, especially with my fans in Philadelphia and the US.”
New brand ambassador Harris, said: “What better opportunity to kick start my partnership with Four’N Twenty than a campaign that celebrates the best elements of sport – fans, legends, and pies!”
New brand ambassador Tayla Harris
‘We’ve been there for it all’, builds on elements of past campaigns, with a modern twist on the Four’N Twenty anthem.
Patties Food Group general manager of marketing and innovation, Anand Surujpal, said: “Fans have embraced Four’N Twenty’s association with Australian sport for decades. We’re proud to build on our heritage and bring this iconic campaign to life with the sporting stars and moments that people will talk about for years to come. As a brand, we have been there for it all, and we will continue to be there for it all.”
Ben Simmons in the TVC
Regarding the announcement of Harris as a new brand ambassador, Surujpal, also said: “Tayla is a modern representation of our brand who will share her love of pies with a new generation of fans. Her athleticism has inspired awe, her actions have empowered others and her success is a result of hard work. We are excited to welcome her to the Four’N Twenty team.”
BWM Dentsu Melbourne managing director, Belinda Murray, said: “We are once again thrilled at the opportunity to be part of bringing fun and a modern take on such an iconic Australian brand. Four’N Twenty is such an integral part of Australian sporting culture, so the whole team was pumped to use our combined strategic, brand and creative, expertise to bring this campaign to life and add a new chapter to the history books.”
Last year, Four’N Twenty became the official pie of the AFL, ahead of the new season.
Credits:
Creative agency: BWM Dentsu Melbourne
Director: Tony Rogers
Producer: Jason Byrne
Line Producer: Victoria Schaw
Production Coordinator: Jack Davies
DOP: Joey Knox
Production Company: Guilty
Media: I Prospect
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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