Fox Sports announces its partners for the upcoming AFL and NRL seasons

Foxtel Media has announced the brand partnerships for Fox Sports’ broadcast of the 2020 NRL Telstra Premiership and Toyota AFL Premiership seasons.

Exclusive partners of the NRL include Bundaberg Rum and Bailey Ladders. For the AFL Bet Easy, NAB, Xero, Pepper Mayo, Yates, Under Armour, Steel Blue Boots, Tradies Workers and Union Super have signed on.

Fox Sports has revealed its brand partners for the NRL and AFL broadcasts

Sponsors of both the AFL and NRL coverage on Fox League and Fox Footy include Sportsbet, McDonald’s, KFC, Harvey Norman, Coca-Cola, Ford, Chemist Warehouse, Beam Australia, Workwear Group’s Hard Yakka, Toyota, and Ashley and Martin.

Martin Medcraf, Foxtel sales and brand partnerships director, said: “These partnerships, with top Australian and international brands, really show the power of Fox Sports.

“We are thrilled to welcome our 2020 partners so far and expect to see more brands join us across the codes in the coming weeks – we really are the number one platform for sports advertising. Our power brands, Fox League and Fox Footy, consistently rate as the two top Foxtel channels during the winter code timings.

“Every game of every round of the 2020 NRL Telstra Premiership and Toyota AFL Premiership will be broadcast live on Foxtel and available to stream on Foxtel GO, Foxtel Now and Kayo, resulting in a highly engaged and receptive audience.”

Earlier this month, Foxtel’s sports streaming subscription service, Kayo, launched its campaign for the upcoming football seasons. The ads starring NRL players Alex Glenn and Luke Keary, and AFL players Dion Prestia and Sam Walsh, taking the game’s action out into the real world.

Medcraf noted the range of sports that will be available across Foxtel’s offering this year.

“As well as every AFL and NRL game, fans can follow all the live action from the Formula OneTM, Supercars, Super Rugby, The Masters, Wimbledon and the NBA Finals. Kayo is also running a 14-day free trial which is drawing in a lot of new viewers,” he said.


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