Fox Sports launched Beyond The Game entertainment package
Fox Sports has launched a new entertainment package, Beyond The Game, as part of a push to position the company as more than just a sport provider.
The announcement:
FOX SPORTS Venues (FSV), the biggest provider of sport, music and entertainment content in Australia and a division of Premier Media Group, today launched its new ‘Beyond The Game’ entertainment packages for venues that will provide a complete entertainment solution.
The new offering is set to position FOX SPORTS Venues as more than just a sports provider and is designed to grow the company’s subscriber base while attracting new markets.
The new packages will be supported by an extensive venue marketing campaign, a brand new monthly customer magazine, email newsletter and website, poster, marketing and signage materials. An online venue finder for patrons and an iPhone app are currently in development, to drive potential patrons into FOX Sports Venues.
As part of the subscriber offer, venues can access the best live, local and international sporting events via 10 dedicated sport channels, up to 30 music and music clip channels, a range of ‘eye candy’ channels and two new action channels: SPEED and ESPN 2 – plus free HD – for a single monthly entertainment fee.
While sport remains the most popular entertainment offering, the new packages include a variety of entertainment content including multiple channels of music audio, music video, the hottest clips and pay-per-view events, which can be tailored to suit different areas and times of day offer.
Fox Sports Venues Commercial and Sales Director, Sarah Keith said: “FOX SPORTS Venues provides the best sport and entertainment content to drive patrons and revenue to our hotel, pub and club partners. With a range of industry-leading entertainment options, FOX SPORTS Venues’ ‘Beyond The Game’ packages offer our venue customers a one-stop, complete entertainment solution, providing a greater variety of content to appeal to a broad range of customers.
“Patrons expect a sophisticated and diverse entertainment offering from their favourite pub or club – something that suits their mood, even if it changes throughout the evening.”
The new offering follows extensive FSV-commissioned research which reveals pubs and clubs are increasingly reluctant to be defined too narrowly, preferring to be ‘all things’ to all patrons in order to maintain and attract new patronage.
Critically, the study also found that changes in consumer behaviour combined with increasing government regulation on smoking and gaming, means that the hotel industry must reconsider its entertainment offering. Venues are now creating zones to suit different patron demands, such as sports, restaurant/dining area, music/lounge bar and gaming.