Fox Sports loses Italian football, after double dealing by Serie A rights owner

Fox SportsSports broadcaster Fox Sports has said it will be unable to broadcast the Italian football league, Serie A in Australia after the exclusive rights were accidentally sold to two separate parties.

It appears the agency handling the negotiations MP & Silva  sold the rights to both Fox Sports and Al Jazeera, which according to The Australian is preparing to establish its own Australian sports channel next year.

Last month, Fox Sports announced it had secured the Australian broadcast rights to Serie A, however the sports channel this morning issued a statement saying the deal had collapsed and that the rights had been withheld, after it emerged that rights had been sold first, as part a larger multi-territory deal, and then later to Fox Sports.

“This is a very disappointing outcome. We had hoped to bring Serie A back to Australian TV after an absence of 18 months. Italian Football fans are very passionate and we are sorry we will be unable to broadcast Serie A this season,” said Patrick Delany, CEO of Fox Sports in a statement.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.