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Mumbrella360 video recap: Andy Lark on the importance of being bold and transparent

m360In this week’s Mumbrella360 video recap, former CommBank chief marketing officer Andy Lark talks about why marketing favours the bold and why the brands of the future can’t afford to be anything other than transparent.

In this video, Andy Lark talks about why being unbold is such a comfortable place to be, why boldness includes empowering employees, why brands need to adapt to customers being part of a networked world and why the networks of the future will be all about transparency rather than opacity.

This video presentation comes from this year’s Mumbrella360 conference. Keep an eye out for more in the coming weeks.

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