Fox to spend $1.5m promoting FX, 7,000 zombies to descend on cities
The reintroduction of the FX channel to Australia after an eight-year absence, reported by Encore this week, will be backed by an $1.5m advertising push, Fox has told Mumbrella.
(As part of the launch, a team of zombies has been visiting agencies and also dropped into Mumbrella’s office:)
PR and digital will be the focal point of activity. Billboards, bus wraps and cinema advertising will run in support.Trade marketing activity will be followed by a consumer ad offensive in the lead up to Christmas, based around the male-skewed channel’s flagship show, The Walking Dead.
A series of stunts involving zombies are expected to see up to 7,000 ‘walking dead’ descend on targeted locations in key cities.
“Our aim is for FX to be the number one channel on FoxTel within our first year,” said Jerry Butterfield, marketing and creative director of Fox International Channels.
FX is using marketing agency The Shop and Gas Bag PR.
The zombies stormed into our office the other day un announced, I was making some breakfast and I heard all this screaming haha. Thinking that we are an advertising agency working in a government building I hope the government people didn’t get in the lift with the zombies haha
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nice legs
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From Wikipedia:
“The first season of AMC’s television series The Walking Dead premiered on October 31, 2010”
Yes, just shy of 12 months ago :-/
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