Foxtel and Kayo up women’s sports coverage
Foxtel Group has launched a series of new initiatives to increase the visibility and accessibility of women’s sport on Foxtel, Kayo Sports and through the Foxtel magazine.
From today, games from all sporting competitions supported by the Federal Government’s women’s, niche and other under-represented sports will be available free on Kayo. These sports will be available in front of the paywall, free as Kayo Freebies, where the Foxtel Group’s rights permit.
The initiative increases the accessibility of women’s and under-represented sport and will include live and on-demand games from the AFLW, WBBL, W-League, WNBL, surfing including the Women’s Championship Tour, Rugby Sevens, hockey, baseball, croquet, fencing, lawn bowls, ultimate frisbee and dragon boating.
Foxtel Group chief content and commercial officer, Amanda Laing, said: “By making women’s sports even more visible and accessible, we can not only showcase the incredible talent of our female athletes, but we can play a vital role in inspiring girls and women from across Australia to participate in sports at the community and elite level.”
Throughout April Fox Sports will be showcasing the best in Australian and international women’s elite sport with the return of FOXW, a dedicated pop up channel. Live sports, documentaries and specials to feature on FOXW include:
- AFLW finals series and grand final.
- The finale of the Westfield W-League season with the semi finals and grand final.
- The Australia vs New Zealand women’s One Day International series on 4, 7 and 10 April in New Zealand.
- The 2021 Women’s Championship Tour of the World Surf League with the Rip Curl Newcastle Cup from 1-11 April and the Rip Curl Narrabeen Classic from 16-26 April.
- Women’s FIH Pro-League Hockey with Argentina, USA, Germany and China, along with the Australian Hockeyroos versus New Zealand in Perth.
- The USLPGA Tour of four tournaments in April, including the ANA Inspiration on 2 April, the Lotte Championship on 15 April, the Hugel-Air Premia LA Open on 23 April and the HSBC Women’s World Championship on 29 April.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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