Foxtel gears up for video-on-demand channel BoxSets launch with campaign starring Joanna Lumley
Foxtel has begun promoting the launch of its BoxSets channel, a newly announce add-on for Foxtel customers to be able to stream TV content on demand, with a campaign replicating Sky’s On Demand service campaign in the UK with Absolutely Fabulous star Joanna Lumley the face of both campaigns.
https://www.youtube.com/watch?v=oihJUVROfzo
The add-on, which will set back consumers $10 a months and give them access to TV series such as Game of Thrones, The Sopranos, Big Love, The Newsroom, Rome, Band of Brothers, Entourage and Wentworth, comes as the Australian video-on-demand market continues to get more crowded, with Netflix confirming interest in entering the local market sometime in 2015 and Nine’s StreamCo also set to launch in 2015.
BoxSets will compete with existing offerings Quickflix and Presto.The campaign kicked off during AFL Grand Final coverage on the Seven Network and features Lumley spruiking the benefits of the channel, including the ability to binge on content. Having already focused on Game of Thrones, Lumley is set to shoot customised spots for other BoxSets’ shows including The Sopranos and local show Wentworth.
Foxtel secured the rights for the campaign created for Sky’s On Demand service in the UK, by agency Brothers and Sisters.
Foxtel Networks head of premium entertainment (showcase, SoHo, The Comedy Channel and BoxSets) Graham Burrells said in a statement: “The response to the announcement of Foxtel’s BoxSets launching in November has already generated great enthusiasm.
“BoxSets will be a library home for some of the world’s most talked about TV dramas. Having the fabulous Joanna Lumley to explain the channel and its programming, with her unique one-woman show performances, will take the talkability and awareness to a whole new level amongst both existing and new customers.”
As part of the launch, BoxSets has secured Absolutely Fabulous seasons 1 to 5, tying in with Lumley featured as the face of the campaign, which will be available on the channel for three months.
The add-on will be available in the Foxtel drama pack.
The launch of BoxSets follows on from Foxtel slashing its prices for new subscribers.
Sky Go spot:
https://www.youtube.com/watch?v=WLCGphxg6ds
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Firstly, Joanna Lumley is amazion
streaming services, I feel they are also shooting themselves in the foot. We are some of the biggest pirates in the world and most of the content is already pre-owned either on separate services or media.
Australian customers are now at a stage where we are now both consumers and producers of our own viewing experiences. I don’t think the guys at Foxtel have realised that.
It’s a real shame that
I must inform you that it is such a shame that Foxtel
Here’s the original
Sky On Demand Boxsets Advert with Joanna Lumley
https://www.youtube.com/watch?v=utSW6ZvXbSw
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Foxtel is on the cusp of losing a massive number of long term subscribers. Firstly they run a campaign for new customers with rates that are approximately half the price charged to existing customers and then insult their existing customers with a one size fits all, piss weak retention offer of a handful of additional stations at the existing rate. More crap for the same price whilst new customers have the service for half?? Brilliant marketing!!!
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I’ve been an Austar/Foxtel subscriber pretty much since the beginning. All they’re offering me is Box Sets and two free on demand movies a month for a year, which, considering I have a standard decoder box and not IQ I’m assuming I won’t be able to access anyway. Can’t they just lower our rate to match the newbies?
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Tom G above is correct. I have just terminated my Foxtel account after over a decade for those very reasons. All bells and whistles with the new packages but the end result was i would have been paying at least $70 for Old Essentials + Movies. To try on the new packages meant signing for 12 months and losing a bundle of channels. And still on a crappy 6 year old Austar Box which has no internet functionality.
Netflix $8.99+ VPN $5…. To achieve somewhere near the same with the new packages with Foxtel – Movies + Box Sets after compulsory Essentials $55 ….$10 less if you do it with Presto as your Movie source…
Box Sets as a standalone at $10 combined with Presto for $10 in a streaming service may interest me but to be honest it is still not as comprehensive as Netflix, nor at this point is it in HD, nor is it available on a range of Android Devices.
The pricing discrepancy is still huge . There is only so long one can put up with being fleeced.
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