Town crier roams Sydney CBD as Christchurch looks to spread the word

Screen Shot 2014-10-15 at 11.44.49 AMTourism leaders in Christchurch have launched the latest phase of their marketing push – by employing a town crier to roam Sydney’s CBD and spread the word about the Canterbury region of New Zealand’s South Island.

Christchurch and Canterbury Tourism has put together seven itineraries as it looks to promote the region as a short break destination from Australia.

The suggested trips are hosted on a micro site,, with the tourism body putting a “modern day twist” on Geoffrey Chaucer’s famous collection of stories by branding the campaign “Canterbury Tales yet to be told”.

The town crier will be in Sydney this week, along with a jester and a courtesan, handing out a paper ‘chatterbox’ which helps Sydneysiders gauge which is the ideal break for them.

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The ‘chatterbox’ being handed to Sydneysiders promoting the seven itineraries

A competition is also being run with a trip to Christchurch up for grabs.

“We know Australians love the South Island and we want to show them how easy it is to fly in to Christchurch, experience the new buzz here and get out exploring,” said Christchurch & Canterbury Tourism’s general marketing manager Rowan Townsend.

“We are retelling the modern tales of our Canterbury region in a clever new way, using Chaucer’s cast of colourful characters and medieval style to bring them to life.”


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