Foxtel has announced its roster of creative agencies following the merger with Austar, which sees The Monkeys, Dynamix and Lavender move off the business.
The entire account will be consolidated into Clemenger BBDO Group, with Melbourne-based CHE taking on the bulk of the company’s creative work.
The news comes on a bad day for The Monkeys, which earlier today Mumbrella revealed parted ways with key client Diageo.
Foxtel is to stick with its media and digital agency set up, which includes Publicis Media, Foundation Works and Outrider.
Chantal Walker, marketing director for Foxtel, said: “Foxtel believes that the scale and scope of the Clemenger Group will give us the resources we need to build on the strength of the Foxtel brand in our current markets to create a truly national one that all Australia loves.”
“We would like to thank Dynamix, Lavender and The Monkeys for the fabulous creative work they have done over the years for both Austar and Foxtel.”