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Foxtel offers free access to new HBO shows as subscriber push continues

Foxtel is offering free online access to new HBO shows to non-subscribers in a bid to attract more paying customers to the platform.

Foxtel

The pay-TV provider has traditionally been fiercely protective of its exclusive broadcast and streaming rights to HBO shows, which include Game of Thrones.

However in its latest promotion the first episodes of new shows like Westworld, Divorce and Quarry will be available  for free on Foxtel’s website until November 2, while first episodes of Insecure and High Maintenance will be available from November 4 to December 3.

The company encourages viewers “who like what they’ve sampled” to sign up for the Foxtel Drama pack for access to the complete seasons.

The promotion is Foxtel’s latest effort to gain more subscribers and compete in the SVOD field. In October, Foxtel purchased Seven West Media’s share in the struggling streaming service Presto, which will shut down on January 31. Presto customers will gain access to the Foxtel Play offering at a lowered entry price point of $10 per month for the basic package, starting in December.

Earlier this year, Foxtel offered discounted subscription for Foxtel Play during the broadcast of season six of HBO’s Game of Thrones.

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