Foxtel Now Box promises ‘simplicity’ in new campaign

Subscription television company Foxtel has launched a campaign to promote its new Foxtel Now Box by celebrating its simplicity.

The ad, which has been created by TBWA Sydney, shows the new Foxtel Now Box morphing into a soccer player, a dragon and a television to represent the company’s broadcasting options in sport, movies, TV and television seasons.

Andy DiLallo, chief creative officer at TBWA Sydney, said the ad aims to demonstrate the Android based device, developed by US entertainment technology company Technicolor, by highlighting its simple functionality.

The ad brings “Foxtel’s unsurpassed content to life in a striking manner. Creating an energetic world that is limitless to the imagination,” DiLallo said in a statement.

Production house Alt and New Holland brought the animations to life working closely with TBWA.

Brendan Savage, director at New Holland and Alt, said: “We’ve produced something that really captures the imagination of viewers to make the switch to streaming Foxtel Now, and shows the limitless possibilities of the new service.”

Olivia Nixon, head of brand marketing for content and products at Foxtel, added: “The Foxtel Now Box is the convenient and affordable way to get Foxtel in any home. Just plug it in and you’ve got access to the world’s best content, on the best screen in the house – your TV.”


  • Foxtel
  • Director of Brand Marketing: Content & Products – Rob Farmer
  • Head of Brand Marketing: Content & Products – Olivia Nixon
  • Brand Marketing Manager – Alex Bruce
  • Creative Agency – TBWA
  • Chief Creative Officer – Andy DiLallo
  • Associate Creative Director – Steve Hanzic
  • Associate Creative Director – Nev Fordyce
  • Group Account Director – Camilla Stapley
  • Account Directors – Dave Matthews & Sarah Cornish
  • Account Manager – Cosmo Haskard
  • Production – Felix
  • Head of Design – Daniel Evans
  • Art Director – Peter Renigeris
  • Copywriter – Keith Cox
  • Head of Creative Communications Management – Amy Alder
  • Creative Communications Manager – Claire Blackall
  • Senior Producer – Galadriel Roussos
  • Digital Producer – Jake Withey
  • Production House – New Holland Creative & Alt
  • Design – New Holland Creative
  • Direction – Brendan Savage
  • VFX Supervision – Colin Renshaw
  • Animation Direction and Particle FX – New Holland Creative
  • Lighting – Alt VFX
  • Compositing & Flame – Alt VFX
  • Production – Alt VFX and New Holland Creative

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