Foxtel pushes its sports credentials with campaign featuring Steve Smith, Tim Cahill and Craig Lowndes

In a bid to pick up more subscribers, Foxtel has launched a campaign highlighting its sports programming line-up.

The campaign features national cricket captain Steve Smith, women’s all-rounder Ellyse Perry, soccer stars Tim Cahill and Sam Kerr, Wallabies captain Michael Hooper and Supercars driver Craig Lowndes, and will push the subscription television service’s $39 retail sports offer. 

Newly installed Foxtel CEO Patrick Delany – who secured the gig ahead of a merger between Foxtel and Fox Sports, which also saw the departure of incumbent CEO Peter Tonagh – said Foxtel’s latest offer couldn’t come at a better time.

“Today is a great day for Aussie sports fans as we combine Foxtel’s unrivalled sport’s coverage from Australia and around the world with our biggest offer ever. For only $39 a month, sports fans will have the best choice of live sport on Foxtel, with live, ad-break-free during play and HD coverage of every round of NRL and AFL, the roar of Supercars and Formula 1, plus international sport with the NBA, Major League Baseball, the best European Football and more.

“Foxtel’s offer brings unrivalled value for sport to Australian families and couldn’t come at a better time as we gear up for an exciting 2018 winter sports season.”

The campaign centres around the idea that it would be easier if all sports ‘lived’ in one place and pushes Foxtel as the ‘home’ of sport in Australia.

The new sports offering gives new subscribers access to 12 sports channels including Fox Sports, Fox Footy, Fox League, ESPN 1 and 2, beIN 1, 2 and 3, and Eurosports sports channels for $39 per month.

The campaign – which will run across TC, print, digital, out of home and social and feature live radio reads – was developed by the Fox Sports creative concept and production team, and executed by Winifred TV Production with creative support from Host Havas, Cream and WiTH Collective.

It will run until the Easter long weekend.

The print campaign centres on bringing families together to watch sport




TVC & wider campaign:

· AFL & AFLW: Dustin Martin, Patrick Dangerfield, Buddy Franklin, Moana Hope, Erin Phillips,

· NRL: Cam Smith, Sam Burgess, Jason Taumalolo, Darius Boyd, Cooper Cronk, Boyd Cordner

· Cricket: Steve Smith, Ellyse Perry

· Rugby: Michael Hooper

· Football: Tim Cahill, Sam Kerr

· Motorsport: Craig Lowndes

All other talent:

· AFL: Josh Kennedy, Nat Fyfe, Taylor Walker, Chad Wingard, Dayne Beams, Tom Lynch, Callan Ward

· NRL: Mitchell Moses, Nathan Cleary, Tyson Frizell, Sione Mata’utia, Ash Taylor

· Football: Cristiano Ronaldo


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