Foxtel releases new campaign to launch Foxtel Now

Foxtel has launched its new subscription streaming offering, Foxtel Now, with a new TVC campaign.

Created by TBWA the 30-second TVC features a woman asking “Did you watch it?”, jumping to a man continuing her sentence.

The advertisement finishes with a group of people speaking in harmony as they say “Spaghetti bolognese”.

The ad promotes Foxtel Now by telling people to “try it” with a two-week free trial.

Foxtel Now, which was officially launched during Foxtel’s rebrand last week, is the expansion of the Foxtel Play streaming service and includes bundles which allow HD streaming services and streaming via Google Chromecast.

Peter Tonagh, Foxtel CEO, said in a statement: “Foxtel Now is here and we’re thrilled to share it with customers hungry for the best choice in live sport, new movies, TV and complete seasons.

“Foxtel Now represents our most flexible and affordable entertainment service and brings with it HD streaming, a great new look and feel and the freedom to jump in and out based on your viewing preferences.”

The new service ranges from drama and pop packs priced at $15 per month and documentary and kids packs for $10 per month.

The movie pack is $20 per month on top of any starter pack, while the sports pack is an added $29 per month.


  • Executive Creative Director: Gary McCreadie
  • Deputy Executive Creative Director: Craig Brooks
  • Senior Art Director: Mark Tallis
  • Senior Copywriter: Cameron Dowsett
  • Planning Director: Joel Pearson
  • Group Account Director: Camilla Stapley
  • Account Manager: Cosmo Haskard

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