Foxtel signs agreement for Disney+ app integration on set top boxes
The Foxtel Group and The Walt Disney Company have today signed an agreement to integrate the Disney+ app on set-top boxes of more than 1.7 million Foxtel subscribers over the coming weeks, boosting Foxtel’s streaming aggregation strategy.
The Disney+ app integration means Foxtel customers with a current Disney+ subscription and an iQ3, iQ4 or iQ5 set-top box via the Apps and Home screen will be able to access their Disney+ world of entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic, and general entertainment brand Star which offers the latest from 20th Century Studios, Disney Television Studios, FX, Searchlight Pictures, among others.
The Disney+ app will also add to Foxtel’s existing suite of integrated local and global streaming apps including ABC iview, SBS on Demand, 10 Play, 9 Now, Amazon Prime Video, Netflix, YouTube, and Vevo.
Foxtel Group chief content and commercial officer, Amanda Laing, said: “We’re committed to delivering the ultimate destination for entertainment and streaming, all in one place and so we’re thrilled to be adding to our apps with Disney+, the home of much-loved and globally recognised entertainment brands. Through the Disney+ app integration, Foxtel subscribers can access their Disney+ subscription to the deep and vast catalogue of Disney+ content spanning the fantastical worlds of popular family movies and TV shows, to hugely popular, addictive, and gripping dramas, comedies, reality, and more for adult audiences.”
The Walt Disney Company, senior vice president and managing director, ANZ, Kylie Watson-Wheeler, said: “We’re excited to add Disney+ on Foxtel iQ devices which make a Disney+ subscription seamlessly accessible on this platform. This innovation means Foxtel customers can conveniently expand their viewing experience to enjoy our world’s-best entertainment and content for all ages, with an ever-growing catalogue, exciting new releases, exclusive original content, and more on Disney+.”
In March, Disney+ said it’s set to introduce an advertising-supported subscription offering globally in 2023, after first being launched in the United States by the close of 2022.
The company put forward its plans for a cheaper offering, supported by ads at the end of February, which will stand alongside its ad-free offering. Chairman of Disney media and entertainment distribution, Kareem Daniel said that expanding access to Disney+ to a broader audience at a lower price point “is a win for everyone – consumers, advertisers, and our storytellers”.
In May, The Walt Disney Company in Australia and New Zealand released its first wave of local content commissions and acquisitions for Disney+ with nine Australian originals launching in 2022/23.
Disney+ content includes countless award-winning animated family films like Encanto as well as popular titles like Lightyear (from 3 August), Obi-Wan Kenobi, and Marvel Studios’ Moon Knight. From cult hits to highly anticipated new releases, Disney+ offers Foxtel subscribers access to a range of drama, action, and reality content – now streaming titles such as Only Murders in the Building, The Kardashians, FX’s The Old Man, and Grey’s Anatomy. There’s something for everyone.
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