‘Seven forgot that we’re also a major commercial player’: Foxtel singles out FTA ‘frenemies’ as it announces new data platform and voice controlled remotes

Chief executive of Foxtel Media, Mark Frain, took issue with Seven’s upfronts at yesterday’s Foxtel showcase, quipping, “perhaps yesterday, Seven forgot that we’re also a major commercial player”. He also told agencies and advertisers that “we are more than a fourth line in a TV plan, and we are more than a TV company that does a bit of digital on the side”.

While announcing a new data platform for media buyers, Foxtel Xplore, Frain added: “Our dear frenemies have made many big claims in the last few weeks, but at the end of the day, their broadcast TV information, still the main part of their business, is reliant on panel data and inference.”

Frain presenting at the showcase