Foxtel’s cricket one day international averages 205,000 viewers
The One Day International (ODI) on Foxtel’s new cricket channel, Fox Cricket, averaged 205,000 viewers nationally across the two sessions.
According to OzTAM’s subscription channel figures, the live ODI between Australia and South Africa, which ran from 1pm, attracted 277,000 and 133,000 in the two sessions, averaging 205,000.
The first match for Fox Cricket averaged just over 200,000 viewers
Fox Cricket’s two sessions were broken up by ‘The Big Break’, which ran for 40 minutes between the two, and averaged 185,000 viewers, while pre game coverage pulled in an audience of 84,000.
It was the first major match for the new channel, which earlier in the week aired the Prime Minister’s XI match against South Africa. That match was watched by an average 44,000 across two sessions – 45,000 and 43,000 for each session respectively.
Fox Cricket is a 24 hours-a-day, seven days a week channel, which will run from November until March next year. It is part of a new deal between Cricket Australia and Foxtel, which will see all domestic test matches and most Big Bash League games simulcast with Seven. However, Foxtel has the exclusive rights to the one-day internationals and 16 Big Bash matches.
Overnight, a number of fans criticised Cricket Australia for moving the coverage behind a paywall.
@CAComms I don't have @Foxtel I missed today's game. I'm filthy not having been on free to air. Decided to watch 10 wickets on app. I endured 10×15 sec ads, 1 pre every wicket. 7x @bet365_aus 2x @CommBank 1x @ASICSaustralia I've now deleted your app. Good luck this summer #AUSvSA
— GavinK (@11naxos) November 4, 2018
Cricket Australia ruined its reputation (such as it was) and then shafts the fans by selling out to Foxtel and cutting out the fans.
Can’t really see a way up from here. #elitehonesty #AUSvSA— Dave McPherson ⛰️🏃🏽👨🏽🚒 (@boymc) November 4, 2018
https://twitter.com/peterjblack/status/1059001724189306880
https://twitter.com/bastardsheep/status/1058986395249737729
https://twitter.com/alread63/status/1058961047715950593
Foxtel will be wanting their money back soon if the Aussie team continues to play like this #AUSvSA
— Corey Cogan (@coogs38) November 4, 2018
Over on the free-to-air channels, Seven News led the night with a metro audience of 905,000, leading the ratings across Sydney, Brisbane, Adelaide and Perth. The 6pm news bulletin attracted a higher audience than Nine News’ 816,000 metro viewers, while ABC News Sunday pulled in a metro audience of 741,000.
Outside of news, the ABC led the night with a Spicks and Specks reunion special, capturing 905,000 metro viewers. Seven’s All Together Now pulled in a metro audience of 660,000. The program led the commercial free to air entertainment battle, beating Nine’s Family Food Fight, on 422,000 metro viewers, and Ten’s Game of Games, which fell below 300,000 to 297,000 metro viewers.
Nationally, All Together Now swelled to 964,000, ahead of Family Food Fight’s 563,000 and Game of Games’ 450,000.
ABC’s Spicks and Specks reunion special led all key advertising demographics – the 16-39s, 18-49s and 25-54s – and nationally had an audience of 1.369m.
Seven led the free-to-air channels with a 19.6% share, ahead of Nine’s 17.1%, ABC’s 16.4% and Ten’s 9% share. SBS’ share was just 4.7%. From a network perspective, Seven extended its lead to a 31.1% share, boosted by 7mate’s 5.1% of audience. Network Ten’s share sat on 13.4%, boosted by new multi-channels Ten Peach and Ten Boss, both with shares of 2.2%. ABC Network achieved a 20.7% share and SBS Network’s share was 7.6%.
The audience for the ODI on Fox Cricket will increase with post-log adjustments. The match finished a lot earlier than scheduled.
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So for those that aren’t savvy with Foxtel ratings, is that a good result? bad?
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Hi Tim,
The number is pretty ordinary but we have to keep in mind the second session was a pretty poor effort by Australia and viewers turned off.
We’ll get a better idea how good this number is after a few more games.
Hope that helps,
Paul Wallbank
News Editor