Foxtel’s Kayo launches free sport and entertainment offering Kayo Freebies
Foxtel’s sports streaming platform Kayo Sports has announced its new free tier offering will be called Kayo Freebies.
Kayo first revealed a forthcoming ‘freemium’ offering in October last year, and has now announced the launch of Kayo Freebies with the broadcast of Supercars race the Mt Panorama 500 on 26 February.
Kayo Freebies will make a selection of live sport broadcasts, as well as entertainment shows and sports documentaries free through the Kayo Sports app, as well as online at kayosports.com.au.
Users will now be able to create a Kayo account without having to enter credit card details to sign up and begin streaming.
As well as the Mt Panorama Supercars launch event, selected A-League and W-League football games will also be available to watch for free, and Kayo Sports says it will announce more ‘Freebies’ over the coming weeks.
Kayo Sports CEO Julian Ogrin called the launch of Kayo Freebies a “game-changing moment”.
“Kayo has experienced massive subscriber growth over the past two years and is now established as the go-to destination for streaming 50 sports live.
“We have the biggest line-up of sport from the world’s best producers including Fox Sports, BeIN Sports and ESPN, and we are seeing our customer base continue to grow with record audiences for our AFL, NRL, cricket and motorsport coverage.
“Kayo Freebies is another game-changing moment. We believe Kayo Freebies will increase our audience share for selected events, expand audiences for growing sports and ultimately take Kayo’s subscription growth to the next level.”
New live events will be announced for Kayo Freebies each month, plus post-game extended highlights packages in the form of Kayo Minis, plus special events featuring documentaries and classic matches.
The launch of Kayo Freebies comes after Kayo streamed UFC 257 over the weekend as its fourth pay per view event, purchasable as a one-off for Kayo users. Kayo launched its PPV Main Event service in August of 2020, with individual events costing $54.95.
Ogrin said: “Kayo is the unrivalled service for streaming the world’s best sport. We know when people try Kayo, they love the experience.
“Freebies is a way of bringing even more sports fans closer to our brand, enjoying the best commentators and production, and experiencing our technology, which has been built specifically for streaming live sport.”
The sports streaming market has more players than ever heading into 2021, following the launch of Nine’s Stan Sport which has deals with Rugby Australia and tennis tournaments Wimbledon and Roland-Garros. The offering is available for an additional $10 on top of a regular Stan subscription.
Football-dominated streaming service Optus Sport, which offers the English Premier League, UEFA Champions League, plus the J-League, K-League and more, launched its own ‘Free Seat’ freemium option for select matches in 2019.
In September 2020, Kayo Sports reported a record high of over 600,000 subscribers.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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