Foxtel’s over-eager telemarketing falls foul of regulator

The Australian Communications and Media Authority has fined Foxtel $25,200 for breaches of the Telemarketing Industry Standard.

Foxtel has been under pressure from its parent News Corp to increase subscriber numbers and revenues. In its investigation, ACMA found the company’s telemarketers had continued pitches after consumers indicated they wanted to terminate the calls.

A recent Foxtel marketing campaign

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.