Southern Cross Austereo unveils new websites for Hit and Triple M
Southern Cross Austereo have overhauled its websites for Hit Network and Triple M, with a renewed focus on audio.
Both platforms will now feature personalised settings and the option to log in, so that preferences are saved for their next visit and content.
The two websites rolled out overnight
Each website is dissected into four sections: Listen, News, Win and VIP/Club. Consumers will also be able to listen to the radio through the website without interruption, regardless of if they click through to a new page.
The news section is broken down based on location, as well as categories such as entertainment, music news and Rnb Fridays. The win vertical lets consumers view the current radio competitions for their local area and station, while the VIP segment asks for sign in, to provide consumers with prizes, experiences, invites to VIP events, exclusive content and music news first.
The old website for Hit Network
The new Hit Network website
Chris Johnson, SCA’s head of product, said the new products were audio-first.
Both websites have tailored news
“SCA’s new websites deliver a continuous radio listening experience, with listeners able to listen and browse simultaneously. Whether it’s live streaming one of our 80+ stations, catching up on show podcasts or getting the latest local news, the new sites ensure content is relevant and make it simple to access,” Johnson said.
The website refresh follows the completion of the re-brand of SCA’s radio stations, to either Hit or Triple M. The rebrand affected 67 brands, 40 markets and 1,115 line items.
