Frank Digital launches social media campaign for The Athlete’s Foot
Digital agency Frank Digital has launched a cross-platform digital campaign for The Athlete’s Foot, focused on the running community.
The Running Season campaign includes the launch of a website that invites runners across Australia to share their photos, videos and comments on Instagram and Twitter with the hashtag #IDIDIT.
The consumer-generated content is then streamed to the homepage of the campaign website and a weekly winner is selected by The Athlete’s Foot to win a pair of new running shoes.
The website also features an interactive map with information about running events around Australia and performance tips.
Matt Barbelli, Frank Digital Founder and Creative Director, said: “The Running Season campaign has been an exciting opportunity for us to collaboratively work with The Athlete’s Foot to conceptualize and execute a campaign that promotes Australia’s running season and encourages consumers to create and share their own content”
Now in its fourth year, Frank Digital, has recently won clients such as Nickelodeon’s Nick Jr., SBS and The Purist Company. All campaigns are developed in house.
“On the back of a few big wins, our team has doubled in size and it’s a really excited period for theagency,” Barbelli said.
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tree fell in woods….
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Congrats on the agency’s growth!
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