Frank wins language app Babbel’s PR account

Enero Group’s Frank has won the public relations account for language learning app Babbel.

Frank will be responsible for driving Babbel’s brand awareness, encouraging trial and placing reviews, media liaison, as well as developing content ideation and activation.

Language app Babbel has appointed Frank to their PR account

Babbel is the world’s top-grossing language learning app with millions of active subscribers.

Matthew Horsburgh, senior international PR manager at Babbel stated: “Whilst we’re leading the way in the language app space with our world-class didactic method, we’re continually looking to grow in the Australian market.

“Frank PR showed us an unparalleled understanding for both our brand and consumer, bringing strategy, ideas and innovation to the table. Keep an eye out for some cool campaigns that will really show Australians why Babbel should be top of their subscription lists.”

Managing director of Frank, Laura Jones, said: “As an agency working across consumer, trade, and travel, we’re thrilled to add Babbel to our client portfolio, building advocacy for, and talkability™ around, their service.

“Over the next year, we’ll be working with Babbel – hand in hand – to create stories that will empower people to speak correctly and confidently.”

Frank also works with brands including Twentieth Century Fox Home Entertainment, Invisalign and Bethseda Software.


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