Free TV adspend falls as pay TV thrives
Free to air TV was the only medium to see a fall in spend last year, figures for 2008 suggest.
According to the Commercial Economic Advisory Service of Australia, metro TV spend fell by 2.4% to $2.6bn last year, while newspapers, magazines, radio and regional TV flatlined.
Cinema saw modest growth of 3.7% while outdoor was just ahead of that at 4%.
Only subscription TV, up $15% to $317m and online, up 27.1% to $1.7bn, saw significant growth, according to the CEASA figures.
Australia’s total ad market was worth $13.7bn, a rise of 3.7% on 2007.
Further coverage:
- The Australian / Ad spend set to dip
- Sydney Morning Herald / Online and pay TV bolster market
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