Free TV adspend falls as pay TV thrives

Free to air TV was the only medium to see a fall in spend last year, figures for 2008 suggest.  

According to the Commercial Economic Advisory Service of Australia, metro TV spend fell by 2.4% to $2.6bn last year, while newspapers, magazines, radio and regional TV flatlined.

Cinema saw modest growth of 3.7% while outdoor was just ahead of that at 4%.

Only subscription TV, up $15% to $317m and online, up 27.1% to $1.7bn, saw significant growth, according to the CEASA figures.

Australia’s total ad market was worth $13.7bn, a rise of 3.7% on 2007.

Further coverage:

• The Australian / Ad spend set to dip
• Sydney Morning Herald / Online and pay TV bolster market

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

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topics adspend Advertising free TV Media pay TV

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