Freedom appoints Effie & Co to its PR account
Freedom has appointed Effie & Co to manage its PR, events and influencer marketing.
The furniture brand has recently experienced a shakeup of its agencies of record. In October last year, Freedom appointed The General Store as its creative agency of record, and in February it handed its content account to Edge.
Freedom has appointed Effie & Co to its PR account
Freedom retail marketing manager, Katherine Martin, said that the agency’s experience in home and lifestyle clients won the brand over.
“The team at Effie & Co brings a wealth of home and lifestyle experience to the table and we’re looking forward to working with them on some exciting product and service launches,” said Martin.
Director of Effie & Co, Effie Young, said the team was excited to work with Freedom.
“Freedom is a well-recognised and much-loved brand and we’re excited to engage PR, events and influencer marketing to educate consumers on their new design and product innovation,” Young said.
Effie & Co also announced a list of new clients alongside the Freedom win including lingerie group AB Enterprises, The Australian Wool Network, Bella Management and Buzz Products.
