Freeform wins Petstock and Victory Motorcycles
Melbourne-based independent agency Freeform has added pet supplies retailer Petstock and Victory Motorcycles, an American bike brand that launched in Australia in 2009, to its client list.
Freeform’s creative director Richard Overall, noted: “This is a great double win for us. Petstock is growing rapidly, and we’ve got a golden opportunity to help them really define the brand from the ground up. And who wouldn’t want to work on one of the newest and most interesting motorcycle brands?”
Freeform, which started out as a design agency in 2003 and is now a full service agency with 12 staff, services advertisers including Crust Gourmet Pizza Bar, Mountain Goat Beer and Fletcher Jones, the heritage clothing brand.
Freeform courted fame with a stunt for Fletcher Jones last year. The stunt, which aimed to boost the brand’s appeal to a younger audience, saw 50 people strip at a Melbourne train station, accompanied by a Salvation Army band.