Freeview Australia consolidates broadcast and BVOD services
Freeview Australia has launched HbbTV (Hybrid Broadcast Broadband TV), an enhanced service, providing a “more seamless integration between broadcast and BVOD services”.
Along with the roll out, Freeview has unveiled a fresh brand identity, consolidating the brand under one logo, in the first rebranding since its launch in 2008, deliberately consistent with the UK’s brand to demonstrate international support for HbbTV.
The roll out begins from 14 April, estimated to be completed by the weekend of 12 May, the integrated system delivering a more simplified viewer experience with access to more than 35 channels, along with a massive free and on-demand library of programs and episodes.
Freeview chair and the ABC’s chief digital and information officer, Helen Clifton, said: “I am very excited about the new HbbTV powered Freeview service for connected TVs, which is an important advance in free-to-air television in Australia.”
