From clickbait to truth in nine minutes and three headlines
Dr Mumbo was certainly startled by a headline that popped up on the SMH website this afternoon.
Naturally the bait got him clicking. So when he actually read the story, he was relieved that the whole thing was just a training exercise organised by the police.
He did, however, feel slightly like he’s been tricked.
Luckily, so did somebody on Darling Island.
Two minutes later, the article had become a fun little mystery instead.
And it stayed that way for another seven minutes, until somebody asked themselves whether that approach was in the best of taste either.
Leading to a final, somewhat truthier, evolution of the headline.
And while Dr Mumbo is critiquing today’s SMH front page choices, notice anything, erm, a little dated about the image illustrating the telco complaints story on the right?
The stock footage of fax machines, telegrams and Telex apparatus were presumably unavailable.
The SMH online has become nothing more than Daily Mail-lite. At least it doesn’t steal content. It just writes absolute sh1t most of the time appeasing an audience with a below-par IQ. Either readers are to blame for clicking on it or Australia is for accepting this as the norm. You get the odd decent piece from the paper from the likes of Hartcher but most of it is written by a content monkey unlikely to have voted in more than one federal election.
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Careful Typical, if you upset the little snowflakes they’ll block you from their Facebook page (like ABC News princesses do with people they disagree with too).
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