Features

From Coles to Samsung, here are 2017’s biggest PR account wins

Trying to remember the biggest pitch wins from the world of PR in 2017? Don't get your press release in a twist, because we've got you covered.

February

Mango wins Coles

The agency’s first win of the year under new management was Coles, which it won back in February.

March

Red Agency wins Toyota’s PR and social media account

After pitching in November 2016, Toyota eventually appointed Red Agency to handle its PR and social media duties. 

April

Woolworths parts ways with One Green Bean and heads to PPR

The supermarket giant left incumbent agency One Green Bean after three years, selecting WPP-owned PPR instead.

FleishmanHillard wins Cathay Pacific

Following a four way pitch process, Cathay Pacific’s PR account was eventually won by FleishmanHillard in April.

July

One Green Bean cleans up with four new clients

PR firm One Green Bean won a slew of business in July, winning Holden, Tourism Australia, Red Bull and Mutti Parma.

Edelman retains the Samsung account after pitch process

Samsung pitched its PR account earlier in the year, but eventually decided to stick with Edelman, who it has been working with since 2010.

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