From hidden gem to shining star: The journey to build a brilliant B2B brand
B2B branding is an area that is often overlooked in spite of its significance, and there has never been a more opportune moment for small, specialist businesses to grow their brands. Emma Waterman, strategy director at FutureBrand Australia, explores, drawing on attributes from the FutureBrand Index.
While every brief that lands in our inbox looks different, there are some phrases that feel familiar.
“Our brand is a “rough diamond.”
“A hidden gem.”
