‘From rev-head to renewables’: New pro-climate action campaign shares stories of unlikely advocates

November 19, 2024 8:00

The Investor Group on Climate Change (IGCC) is urging the government to adopt an ambitious 2035 emissions reduction target, launching a campaign that highlights the benefits of clean energy via JimJam Ideas, Enrichd Group, and SEC Newgate.

Aiming to increase community awareness of the financial and economic advantages of clean energy, the campaign hopes to show that climate action can make Australia wealthy and can create hundreds of thousands of jobs along the way.

PR firm SEC Newgate forged a partnership with creative house JimJam Ideas and media agency Enrichd Group to bring this aim to life. The campaign – ‘Climate Action Pays Off’ – follows the stories of five unlikely climate action advocates, including ex-coal miners, car manufacturers, and fifth-generation farmers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Charlie Cook clean energy climate action climate change Enrichd Group Erwin Jackson Investor Group on Climate Change JimJam Ideas Kate Fagan SEC Newgate