From teetering empires to layer cakes
After the dramatic media news of recent weeks, fair to say that the agenda has slowed somewhat.
The item dominating today’s Media section of the Australian?
The news that a cookery book is selling well.
After the dramatic media news of recent weeks, fair to say that the agenda has slowed somewhat.
The item dominating today’s Media section of the Australian?
The news that a cookery book is selling well.
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Dominating? Hardly. http://www.theaustralian.com.au/business/media – the cake story has at least 15 stories above it on the page.
C’mon Mumbrella, try a little harder.
Hi Ro,
Thanks for the advice.
You may not be aware that The Australian is also available in print format.
There are various outlets where cheerful, and indeed not so cheerful, sales staff are ready and willing to exchange $1.50 of your cash for a daily facsimile of what you find online.
On this occasion, that was what I was referring to. I’ve even added to this article a quick picture of today’s Media section, just so you know what we’re talking about.
The story I refer to is that big one in the middle. The one spread across six columns. The one, if you like, dominating the page.
Cheers,
Tim – Mumbrella
Ha ha ha ha ha Tim that’s hilarious.
too funny
Bloody awesome book though – any child not made at least one of those in their lives was neglected
Tim, are you trying to have your cake and eat it too?
Hi John,
http://instantrimshot.com/inde.....;play=true
But the cake book story IS appropriate – reflecting the drifting of the Australian’s journalistic standards towards that of the highly respected Womans Weekly…
pot calling kettle black, Tim
your coverage of mccrindle and colgate’s transparent PR tactics , to wit
Journalism at its best. Even for a food writer like me, that’s still a pretty cringey puff-piece. What, wasn’t there enough room in the Daily Tele’s kids’ cooking section? Or maybe they wouldn’t run it because it’s an ACP publication, outside of the MasterChef/News Ltd fold, so they had The Australia’s Media section take out the garbage. I’m a fan of Pamela Clark, but the story is embarrassing as a section-leading piece: for the newspaper, the editor who assigned it, and the reporter who had to write it on a 5th-grade reading level.
Not particularly well written, but worth a feature piece nonetheless. This book is, in fact, a publishing legend so there’s considerable interest in it. I would also point out that it’s on the back page of the media section – probably where it should be.
Tim, Tim, Tim! That’s not just any old cookbook. Anyone who was a child in Australia in the 80s has it seared indelibly into their consciousness. I myself yearned for the architectural masterpiece that is the swimming pool cake, with its painstakingly constructed fence of chocolate biscuits and its filling of forbidden green jelly.
You English people have no culture.
A fair point, Rip-Off red.
Although did have our own equivalent: http://www.google.com/imgres?q.....29,r:0,s:0
Cheers,
Tim – Mumbrella
hehehe Ro… put-down! 🙂
Gawd – and I remember the long nights (fuelled by a wine or two too many) desperately trying to make the train cake replete with carriages that would stay upright and fully loaded with chocolate treats and licorice …… Thought I still agree with Tim’s premise that it’s hardly lead story material….