Frontier Advertising announces rebrand, new client wins and key hires

Full-service agency Frontier Advertising has rebranded as Frontier Media, following its recent acquisition by independent agency group Venetian Media Group (VMG). The agency has been established for 26 years.

Frontier Media’s new logo

VMG said the rebrand of Frontier is an important step in the group’s growth strategy and core services offering as it looks to build its portfolio.

Frontier Media’s head of commercial and partnerships, Ben Welsh, said the agency’s growth trajectory has been helped by recent client wins including Mercedes-Benz Financial Services, Fresh Markets Australia and My Pay Now.

“We’ve taken this year to reflect on our specialist areas as a brand and bring those to the forefront. We feel Frontier Media better represents the core services we provide to our clients,” he said.

“Frontier is renowned for its ability to deliver exceptional strategies and media solutions. As a media and marketing agency, we are focused on delivering authentic, results-driven partnerships and services to our clients.”

Frontier Media has also announced the hire of former Carat Australia strategy director, Andrew Hardeman, who’ll drive media and strategy.

“We’re not interested in rapid acceleration but rather sustained growth to ensure our existing clients receive the same high level of service and account attention expected at Frontier Media.

Ben Welsh and Andrew Hardeman

Hardeman’s history includes working on campaigns for Hisense, Holden, Medibank and Schweppes.

“Andrew will drive strategy and media plans through a rich understanding of our client’s core campaign objectives and audiences,” Welsh added.

VMG CEO Michael Fishwick said this year has seen a renewed focus on commitment to the group’s client partnerships.

“The high calibre of talent we are attracting is a testament to the quality of work VMG delivers throughout its ecosystem of brands,” Fishwick said.

“VMG’s business strategy this year had a renewed focus on our commitment to our united family and client partnerships.

“I’m pleased to see our team continuing to step up and excel in their fields, rewarded for their efforts with greater opportunities for growth across the wider Group.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.