Snapchat adds curated snap function and cash incentive for users

November 25, 2020 8:57

Snapchat has launched a new entertainment platform for user-generated content. The Spotlight function will curate posts from the Snapchat community all in one place, and will become tailored to each user over time based on their preferences and favourites.

Similar to TikTok, Snapchat will incentivise users to share content by giving them the opportunity to earn money from posts, based on ranks. The platform says it will distribute over USD $1million every day to users who create the top Snaps on Spotlight.

Snaps are ranked based on how people engage with them, how long they’re viewed and if people favourite them. Earnings are determined based on unique views.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.