Frost creates brand strategy for new Sydney restaurant The Woods

Sydney-based design agency Frost has created the brand strategy, name and identity for a new restaurant at the Four Seasons Hotel Sydney.

The name The Woods references both the wood-fired menu  and the “pure, unadulterated nature which is the heart of the restaurant’s ethos,” said First founder Vince Frost.

Frost also created the logo and menu design of the restaurant run by executive chef Hamish Ingham.

Frost said: “This is our second major project for Four Seasons Hotel Sydney this year and it’s been incredibly exciting to be a part of the contemporisation of this iconic hotel’s offer.”

Chef Hamish Ingham

He added: “Sydney’s dining scene is one of the most vibrant and competitive in the world and brand is just as important for food and beverage businesses as it is for any other commercial enterprise, especially a public facing one. A strategically sound brand is a pivotal piece of the puzzle in creating success.”


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