Frost to handle launch campaign for new-look Sydney Airport international terminal

Frost has been appointed to handle the launch advertising campaign to promote the $500m expansion and upgrade of Sydney Airport’s international terminal.  

The agency will focus on the terminal’s new retail and food offering, with a campaign to launch late next month.

It will work on the million-dollar launch campaign in conjunction with Naked Communications and OMD.

Sydney Airport began a major upgrade of the international terminal in 2007. It included the redevelopment and expansion of the departures level; new outbound border control and security screening area; new food and beverage outlets; a new outbound baggage handling system and early checked baggage storage system; new arrivals level baggage reclaim carousels; and more waiting areas, with additional seating for passengers.

Frost already handles the design work for Sydney Airport’s business development division.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.