Retail website Connect Furniture launches with press campaign

Connect Furniture, MumbrellaConnect Furniture, the new retail website, has unveiled a press campaign ahead of its official launch next month.

The site, which is still in beta form, allows people to search for products including sofas, bedding, tables, chairs, bedding, office furniture and café furniture, from over 1,000 furniture retailers in Australia.  

The press campaign, created by George Patterson Y&R Melbourne, will feature in homemaker magazines and newspaper inserts from this week. Magazine titles include Better Homes & Gardens, Belle, Vogue Living and Inside Out.

The executions show different avatars shopping for furniture. The ads will also be extended into online videos in the coming months.


  • Client: Connect Furniture
  • Brand Director: Joseph Bruzzaniti
  • Ad agency: GP Y&R Melbourne
  • ECD: Ben Coulson
  • Writer: Evan Roberts
  • Art Director: Paul Meates
  • Writer: Katie Britton
  • Media: Mediacom

Connect Furniture, Mumbrella


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