Frozen pizzas get their moment in the sun, as McCain launches new platform

Darcy Song

September 21, 2023 9:24

McCain’s pizza brand Rustica has launched a new brand platform via creative agency Cummins&Partners, challenging the stereotype of pre-prepared food by proving that frozen pizza can also be gourmet.

The campaign was launched across TV, cinema, OOH, BVOD, social and digital this week. One of the 15-second spots pictured a dinner party where Rustica pizzas gained approval from the guests.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.