New Mumbrellacast: will we see a $200m radio deal?; YouTube & TikTok take aim at TV; pressure on ad companies over fossil fuel links

Join Michael Thompson and Adam Lang for the Mumbrellacast: a look at everything under Australia’s media and marketing umbrella.

In the latest episode:

It’s the biggest talent deal in Australian media history – can Kyle & Jackie O pull off a $200m contract? And what’s this mean for the broader industry?


  • After YouTube’s upfront and TikTok’s For You Summit, we look at what the video giants are doing in the market right now
  • Advertising businesses who work with fossil fuel companies are being called out, as pressure mounts on businesses and employees to align their client base with their ethics
  • The Australian Women’s Weekly is going online. After 90 years, the grand old dame of Aussie publishing is getting a digital presence.

Get the latest episode every Wednesday.


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