Fruits become part of DJ set in new Weis’ campaign by Clemenger

Fruit comes to life to make music as part of a DJ set in a new campaign for Weis’ Juicy Cuts.

The campaign, by Clemenger Brisbane, features musical act Yes You preparing a DJ set for a party by plugging in fresh fruits that are ‘wired for sound.’

weisjuicycutshero

The music track, ‘Make me,’ was composed by the musical duo and performed live on the fruit, using music mixing software and computers that turn objects into musical keyboards.

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