Tristan Burrell to return to Australia to take up national chief strategy role at Initiative
Initiative Australia has appointed Tristan Burrell as national chief strategy officer and Shaun Briggs as managing director of the Melbourne office following the appointment of Melissa Fein as CEO earlier this month.
Burrell has worked with Mediabrands for 10 years, most recently in New York where he is currently global head of strategy and ideas at UM’s J3 agency.
Originally with UM in Sydney, Burrell won the global Cannes Young Lions Award in 2009.

Well done Tristan. A very well deserved appointment for a brilliant thinker and all-round great guy!
Well done mate. So good to have you back. Loved working with you. Hey whenever wrote that white paper… congrats! Christina
Superstar is the right word for Tristan. Deserves this role and a great person to work with.
Go get em Tristan – you will be fabulous!!