Tristan Burrell to return to Australia to take up national chief strategy role at Initiative
Initiative Australia has appointed Tristan Burrell as national chief strategy officer and Shaun Briggs as managing director of the Melbourne office following the appointment of Melissa Fein as CEO earlier this month.
Burrell has worked with Mediabrands for 10 years, most recently in New York where he is currently global head of strategy and ideas at UM’s J3 agency.
Tristan Burrell is the new national chief strategy officer at Initiative
Originally with UM in Sydney, Burrell won the global Cannes Young Lions Award in 2009.
Burrell takes over Initiative’s national strategy leadership from David Fish, who has joined GroupM.
Briggs joins the agency from a year as general manger at Dentsu Mitchell in Melbourne and was previously the head of client services.
Shaun Briggs is the new managing director of Initiative’s Melbourne office
He takes over Initiative Melbourne following the departure of previous managing director, Stephen Fisher, who left the agency for personal reasons.
Fein said: “These are crucial hires and central to how we build the future of Initiative and our client relationships.
“Both Tristan and Shaun are superstars and I am truly looking forward to welcoming both into the senior leadership team.”
Mark Pejic, chairman of IPG Mediabrands Melbourne said of Briggs: “Right from the outset Shaun was our first pick to lead Initiative Melbourne. I have worked extensively with him in the past across many client portfolios and he has a great eye for media strategy and outcomes, as well as being highly respected by clients and a great team leader.”
Briggs will start at Initiative Melbourne at a date to be fixed.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Well done Tristan. A very well deserved appointment for a brilliant thinker and all-round great guy!
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Well done mate. So good to have you back. Loved working with you. Hey whenever wrote that white paper… congrats! Christina
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Superstar is the right word for Tristan. Deserves this role and a great person to work with.
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Go get em Tristan – you will be fabulous!!
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