Fujitsu reveal ex-cricketer Mark Taylor’s hidden Mandolin talent
303Lowe has unveiled its latest campaign for air conditioning brand Fujitsu which celebrates hidden talents and features former Australia cricket captain Mark Taylor demonstrating his little known musical skills on the Mandolin.
In the commercial Taylor says “we’ve all got hidden talents” while strumming the instrument before going on to spruik the heating capabilities of the brand’s air conditioners.
It ends with the tagline “Fujitsu – Australia’s favourite air, hot and cold”.
Fujitsu national marketing manager Marc Cheah said: “This fun campaign showcases why Fujitsu is Australia’s favourite brand for both hot and cold air. Mark Taylor’s unique talent on the Mandolin is a great way to generate awareness of the heating capabilities of Fujitsu air conditioners and create a great musical spot.”
The spot follows on from the brand’s summer campaign which featured Taylor demonstrating his cricket bat skills.
303Lowe executive creative director Richard Morgan said: “When Mark Taylor showed off his ball skills in our last spot we were impressed; but this time around he’s knocked it out of the park. Who knew his skills extended to music as well?”
It runs across TV, print and point-of-sale.
Credits:
- Fujitsu National Marketing Manager: Marc Cheah
- Fujitsu Deputy Managing Director: Philip Perham
- Executive Creative Director: Richard Morgan
- Writer: Mike Guegan
- Art Director: Al Spiers
- Producer: Sean Ascroft
- Managing Partner: Matt Clarke
- Business Manager: Laura Dewey
- Prod Company: Film Graphics
- Director: Ariel Martin
- Producer: Anna Fawcett
- Music: We Love Jam
- Media: 303Lowe
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